J.D. Power Names Porsche Among APEAL Study Rankings
In this year’s J.D. Power 2020 U.S. Automotive Performance, Execution, and Layout (APEAL) Study, the Porsche brand has been ranked highest among all automotive brands. For the second year in a row Porsche has earned the top spot, showcasing its commitment to providing the best automotive experience for owners. Continue reading to learn more about what helped Porsche earn the top spot among the J.D. Power APEAL Study rankings.
Porsche Earns Second Consecutive J.D. Power Honor
During the J.D. Power Automotive Performance, Execution, and Layout Study, various automotive owners had their emotional attachment and level of excitement with their new vehicle assessed. The study looked at over 35 different attributes to determine rankings and assessments. The 1,000-point scale measured each owner’s sense of luxury and comfort in the vehicle, how they feel getting into the driver’s seat, how much power they feel stepping on the gas pedal, and more.
The premium brand average in this year’s J.D. Power APEAL Study was 861 points out of 1,000 and Porsche earned 881 points overall. Responses for this year’s study were gathered between February and May of this year and the study collected responses from over 87,000 automotive buyers and lessees of new 2020 vehicles. Surveys took place after 90 days of new vehicle ownership.
“I am gratified at how excited our customers are with their new dream cars,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. “Porsche believes in continuous improvement and winning the top spot again just encourages us to find new ways to delight our drivers.”
Buy or Lease a New Porsche in Colorado Springs
The Porsche of Colorado Springs dealership is home to a wide variety of new Porsche models as well as pre-owned and classic vehicles. Shoppers around Colorado Springs will find their luxury fit here at our dealership. Start your search for a new Porsche by visiting the Porsche of Colorado Springs inventory today.